Zillow’s ShowingTime+ releases with media services in 4 markets

ShowingTime+’s Listing Media Services enable real estate agents to find and schedule local real estate photographers, as well as select from a range of related digital media packages to increase listing appeal.

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Zillow Group continues its rise to “super app” status with the formal release of Listing Media Services under the ShowingTime+ brand.

Available now in Milwaukee, Atlanta, Dallas and Los Angeles, the new photography and visual marketing product is the “first of two next-generation marketing products,” the company said in a Jan. 18 announcement to Inman. Agents in Tampa and Orlando will have access to it within a few days, according to the announcement.

Cynthia Taylor, vice president of product for ShowingTime+, said the product is aimed at reducing friction in the marketing efforts agents need to properly promote homes for sale.

“Listing Media Services reduces the time agents spend preparing an offer so they can focus on the high-quality, high-value work they do as a trusted advisor to their clients,” she said.

The software allows agents to find and schedule local real estate photographers, as well as select from a range of related digital media packages to increase ad appeal. The list includes interactive and static floor plans, virtual walk-throughs, and even aerial photos. Everything is handled through a single account interface, designed to keep all visual marketing assets in the same place for continuous access, updates and sharing.

Floor plans and immersive tour content became an essential part of ShowingTime+’s arsenal after a 2021 “Consumer Housing Trends Report” revealed that homehoppers are interested in understanding a home’s layout. Eighty-one percent of respondents said they’re more likely to view a home if the ad includes a floor plan they like, and more than half (58 percent) are confident to make an offer on a home they’re viewing virtually. visited without realizing it. person, the company said.

Listing Media Services automatically syndicates floor plans to Zillow, Redfin and select multiple listing services.

“The listing then receives specialized attention and unique filters in search results on Zillow and Trulia and appears in special customer emails,” said Zillow.

The need for a clear focus on marketing is evident as the real estate economy remains static while the so-called “pandemic market” has allowed real estate agents to line up potential buyers seemingly around the corner with only a “coming soon” sign. Buyers have options these days, and those realtors who make it easier for them to envision themselves in a seller’s home will have an advantage.

Zillow’s research shows that 70 percent of first-time home sellers now view their realtor’s use of rich listing media as essential to winning a higher sale price.

Later in 2023, Listing Showcase will be coming to select markets from ShowingTime+, a product designed to showcase realtor homes and brands on Zillow’s consumer search portal.

Listing Media Services was driven in part by the company’s December 2022 acquisition of VRX Media, a real estate visual marketing firm specializing in real estate image enhancement and aerial photography facilitation. The deal prompted Inman founder Brad Inman to write a column about the industry’s knee-jerk habit of rejecting the pioneering search app, especially after setbacks like Zillow Offers.

Admittedly, creative products aimed at agents are a departure from Zillow’s longstanding place in the marketplace. The home search innovator has made its plans to move away from only offering paid lead products that are widely known. Company president Susan Daimler told Inman in 2022 that while Premiere Agent is close to her heart, Zillow’s evolution into a real estate super app is her focus.

“We want to give customers the right thing to do at the right time. For some customers, that will be financing. For some clients, that will be renting,” she told Inman. “For some customers, it’s talking to an agent. For some customers, it goes on tour.

“The super app allows us to set up all those entry points to say for the customer what it is that you need to do right now that we can help you with. And then when they open that door and walk in, we have all the other options to offer services for them as well.”

The ShowTime+ technology suite also includes the legacy showing scheduling solution, ShowingTime and Bridge Interactive, as well as transaction management software, Dotloop.

Email Craig Rowe